Protect variations of your brand in one application
Protect closely related versions of a mark in a single application as a series trademark.
- Brands that use the same logo in different colour schemes
- Product ranges sharing a core name with small variations
- Businesses wanting a tidy, consolidated trademark portfolio
Overview
What is Series Trademark?
A series trademark covers a set of marks that are materially the same but differ in minor, non-distinctive details such as colour, size or a descriptive word. Instead of filing separate applications, you can apply for them together as a series, which helps keep your portfolio organised.
Our experts assess whether your variants qualify as a series, prepare the representations and file the application with the Registry.
Who is this for?
- Brands that use the same logo in different colour schemes
- Product ranges sharing a core name with small variations
- Businesses wanting a tidy, consolidated trademark portfolio
Unsure if this is right for you? Ask an expert
Benefits
Why get Series Trademark done right
One application
Related variants are handled together rather than filed separately.
Consistent protection
All versions of your mark are covered under the same record.
Easier management
Renewals and records are simpler to track.
Expert assessment
We check whether your variations meet the series criteria before filing.
Documents required
Keep these handy
Exact requirements vary case to case. Your expert shares a personalised checklist on your first call and checks everything before filing.
Process
How we get it done
A clear, step-by-step process with updates at every stage. Indicative timeline: Filing in 2–3 working days; registration timelines are similar to a standard trademark, subject to processing by the authority.
Evaluate variants
We check that the marks differ only in non-distinctive ways.
Search and classify
A trademark search is run and the right classes are selected.
File the application
We file the series application with all representations.
Track and respond
We monitor the examination and help with any objection.
FAQ
Series Trademark: common questions
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